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07 MAY 2019

While I was doing some research on the competition a few weeks ago I came across a business plan writing service provider whose prices were a function of the length of the business plan; the longer the plan the more it costs. I was quite appalled to say the least because setting targets based on page numbers probably means a fair amount of the information either won’t be necessary or will be unnecessarily wordy, and because as professional writers they should know that quantity doesn’t equal quality. As a stickler on time management I always take my reader’s valuable time into consideration so I keep my content concise without taking anything away from the message that needs to be put across.


1. You don’t really know what you’re talking about as well as you may think; or
2. Effective, and efficient, writing just isn’t your forte.


If it’s the first reason, if you can be honest enough with yourself to admit it, then you may need to go back to the drawing board and do a bit more research. If it’s the latter then you may want to consider outsourcing your written content creation or seeking training courses; it will be well worth the cost when compared to the opportunities you could miss out on due to a badly written business plan or report.


If you decide to seek help I would be weary of businesses that charge based on length. Perhaps for some content it may be necessary but no examples readily come to mind. At Amras Communications we genuinely want to help you put your best foot forward by making sure you get your message across the right way. Our content is always relevant, clear, engaging and to the point because sometimes less is better.